Key competencies for art and design professionals in the field of e-commerce

Liu Jianwei

Abstract


With the rapid development of e-commerce and digital technology, the demand for art and design professionals in this field has significantly increased. This study used quantitative research methods to investigate 30 employers in the e-commerce industry, aiming to identify the core competencies of e-commerce art and design professionals. The research results show that designers need to possess key skills such as visual design, user experience optimization, AI tool application, and data-driven design with strong digital literacy, while continuously learning to adapt to industry changes. In addition, emerging technologies have had a profound impact on the design process and brand marketing strategies. Based on the survey results, this article proposes suggestions for optimizing curriculum design and vocational training to narrow the gap between education and industry demand, and enhance the employment competitiveness of graduates.


Keywords


E-commerce design, user experience, artificial intelligence tools, data-driven design, and professional competency development

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DOI: https://doi.org/10.7575/aiac.ijels.v.13n.3p.28

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